March 7, 2007

News & Opinion: More on The Halo Effect

By: Dylan Schleicher @ 9:10 PM – Filed under: Management & Workplace Culture

I’m delighted to see Phil Rosenzweig’s The Halo Effect getting the attention it deserves. His core argument merits attention on this site, where we take the power of business ideas very seriously. “The central idea of this book is that our thinking about business is shaped by a number of delusions,

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.