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May 31, 2005

News & Opinion: More Reading from All Marketers Are Liars

By: 800-CEO-READ @ 2:02 PM – Filed under: Management & Workplace Culture

Seth Godin ends All Marketers Are Liars with a list of other books worth reading:

Crossing the Chasm by Geoffery Moore
Positioning by Trout and Ries
In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters
Blink by Malcolm Galdwell
Selling the Dream by Guy Kawasaki
The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)
Don't Think Of An Elephant!/How Democrats And Progressives Can Win by George Lakoff
Secrets of Closing the Sale by Zig Ziglar
Why We Buy by Paco Underhill
Creating Customer Evangelists by Ben McConnell and Jackie Huba
Emotional Design by Donald Norman
The Moral Economy of the Peasant by James Scott
Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies" by Andy Law