May 31, 2005

News & Opinion: More Reading from All Marketers Are Liars

By: Dylan Schleicher @ 2:02 PM – Filed under: Management & Workplace Culture

Seth Godin ends All Marketers Are Liars with a list of other books worth reading:

Crossing the Chasm by Geoffery Moore
Positioning by Trout and Ries
In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters
Blink by Malcolm Galdwell
Selling the Dream by Guy Kawasaki
The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)
Don't Think Of An Elephant!/How Democrats And Progressives Can Win by George Lakoff
Secrets of Closing the Sale by Zig Ziglar
Why We Buy by Paco Underhill
Creating Customer Evangelists by Ben McConnell and Jackie Huba
Emotional Design by Donald Norman
The Moral Economy of the Peasant by James Scott
Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies" by Andy Law

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.