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May 24, 2004

News & Opinion: More Ries

By: 800-CEO-READ @ 5:46 PM – Filed under: Marketing & Sales

Kevin Dugan at Strategic Public Relations has a second part to his interview with Al Ries. They are talking about the new book The Origin of Brands. I also found an Albany Business Review article that uses Ries' The Fall of Advertising and Rise of PR for a lot of supporting material. [via PR Machine and PR Opinions]