July 21, 2004

News & Opinion: More Ries and Trout

By: Dylan Schleicher @ 1:15 PM – Filed under: Marketing & Sales

The guys at Marketing Playbook discuss Ries, Trout, and some things from their upcoming book.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.