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April 1, 2005

News & Opinion: More than just a book

By: 800-CEO-READ @ 1:31 PM – Filed under: Marketing & Sales, Publishing Industry


Publisher Weekly has an article about ubercool Powell's books and an interesting promotion.

To coincide with Grateful Dead bassist Phil Lesh's new memior, Powell's is releasing a CD of unreleased Dead tracks. You get it free when you buy a copy of the book. This from the Powell's site:
While supplies last, purchase a copy of Searching for the Sound directly from Powells.com and receive an exclusive new CD produced by Phil that includes four previously unreleased Grateful Dead tracks, along with Phil's comments on these four songs. Of perhaps greatest interest to all Dead Heads is the first-ever official release of the long-lost Grateful Dead original song "Cardboard Cowboy," presented here in its 1966 studio version.

Additionally, the CD includes the last-ever song performed by the Grateful Dead, "Box Of Rain," from the July 9, 1995 concert at Soldier Field in Chicago, along with Phil's poignant memories of this performance and that tour. Also on the CD are two outstanding jams, one highlighting Brent Mydland's soulful playing, and the other focusing on Bruce Hornsby's inspired contributions to the band in the fall of 1990.

To top off this amazing offer, in addition to this exclusive CD you will receive a Phil Lesh-signed book plate. This bookplate was designed by Gary Houston to enhance your book and is personally signed by Phil. This CD and book plate offer is not available anywhere else. It's Phil's gift to you!

It reminded us of Guy's offers of memory sticks and digital photos with Art of the Start.