April 8, 2005

News & Opinion: More Trump

By: 800-CEO-READ @ 6:00 PM – Filed under: Management & Workplace Culture

I actually didn't think this was possible, but there is another book coming out about Donald Trump. Warner Business Books is publishing it. The book will be called "TRUMPWORLD: The Art of Being the Donald" and it will be released in October. This blurb is straight from the press release:

TRUMPWORLD takes readers inside the world of Donald Trump—a world of style, substance, and money. Yet beneath his shimmering façade lies a man the public doesn’t see. [Timothy] O’Brien, who has covered Trump for years, pulls back the velvet curtain to offer a unique, personal look inside the life of Trump, who is one of the most captivating—and mysterious—personalities of the modern era. Featuring interviews and insights not only with Trump’s closest friends and associates but also with The Donald himself, TRUMPWORLD promises to be a publishing event of Trump-sized proportions.

The book will be written by Timothy O'Brien, reporter for the New York Times and author of Bad Bet: The Inside Story of the Glamour, Glitz and Danger of America’s Gambling Industry.

I guess the current Trump biography is right on--there is No Such Thing as Over-exposure.

P.S. I need to give equal air to the absurdity and acknowledge Donald Trump: Master Apprentice by Gwenda Blair as another this the realm of Trump biographies. It came out at the beginning of March.