February 6, 2007
News & Opinion: Most Influential (Business) People Who NEVER Lived
Aren't you getting tired of all these lists? People's Most Beautiful People. Forbes Richest People. The Fortune 500.
Here is one that really matters though - The 101 Most influential People Who Never Lived. Never lived? These are characters from books, movies, and companies that have shaped the world we live in. I have pulled out the ones businesses created, ones the created a lot of money for business, or ones that were reflections of business.
Numero Uno on the list is the Marlboro Man. The authors write:
Previously marketed by Phillip Morris tobacco as a ladies brand of cigarette called Mild as May. Marlboro's new image boosted sales from $5 billion in 1955 to $20 billion by 1957, and by 1972 it had become the top cigarette brand both in the nation and the world. In 2000, its market share was 35 percent of U.S. sales, outselling the six next most popular brands combined.
On the rest of the list, you'll find:
#43 - Barbie
#44 - Buffy The Vampire Slayer
#60 - Batman
#64 - Superman
#67 - Kermit the Frog
#78 - Joe Camel
#85 - Luke Skywalker
#93 - The Great Gatsby
#95 - Willy Loman
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.