March 6, 2006
News & Opinion: Naked Conversations by Robert Scoble and Shel Israel
Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers
By Robert Scoble, Shel Israel John Wiley & Sons - January 2006
Robert Scoble is probably the most famous of the Microsoft bloggers. For a company that was (and may still be) renowned for their secretive corporate culture, they've given their employees a chance to chat about their version of Microsoft. Scoble and Shel Israel introduce people to the hows, whys and ROIs of employee bloggers. This is part of the first chapter entitled "Souls of the Borg"; it explains why Microsoft started blogging.