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September 2, 2004

News & Opinion: Name Dropping for Networking Results

By: 800-CEO-READ @ 3:06 PM – Filed under: Management & Workplace Culture

Another trait of the people who turn serendipity into success is one that we were admonished not to do: be a name dropper. And yet, those who are willing to risk hearing "no, I never heard of Joe Jones" reap the benefits. The type of name dropping the You Never Know IT Alls' do is not the offensive type that sounds like nothing more than showing off.
It's done to establish a common link. It's more a "do you know who I know" reflexive comment to find a person known to both people, a place both parties have lived or visited or a favorite movie, sport, team or book. The results can be surprising.
When I called the audio club to chat with the woman whom I had met at the Book sellers convention, her successor answered the phone and explained that Christine was on maternity leave. Jennifer was warm, open, interesting and we had a great conversation about the audiobook industry.