September 14, 2005
News & Opinion: New Book Excerpts!
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo MarketingTomorrow is a double-header with two great interviews:
- Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! and many more
- Mathieson interviews Tom Peters Author of Re-Imagine, The Pursuit of Wow! and many more
Mathieson interviews Howard Rheingold Author of Smart Mobs and The Virtual CommunityEnjoy!