September 14, 2005

News & Opinion: New Book Excerpts!

By: Dylan Schleicher @ 7:12 PM – Filed under: Marketing & Sales

Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing
Tomorrow is a double-header with two great interviews:
  1. Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! and many more
  2. Mathieson interviews Tom Peters Author of Re-Imagine, The Pursuit of Wow! and many more
Finally, Friday's line-up includes:
Mathieson interviews Howard Rheingold Author of Smart Mobs and The Virtual Community

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.