September 14, 2005

News & Opinion: New Book Excerpts!

By: 800-CEO-READ @ 7:12 PM – Filed under: Marketing & Sales

Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing
Tomorrow is a double-header with two great interviews:
  1. Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! and many more
  2. Mathieson interviews Tom Peters Author of Re-Imagine, The Pursuit of Wow! and many more
Finally, Friday's line-up includes:
Mathieson interviews Howard Rheingold Author of Smart Mobs and The Virtual Community