October 5, 2007
News & Opinion: New Excerpt - Guinness: The 250 Year Quest for the Perfect Pint
Waldron observed that in Ireland, Guinness has been so ingrained in the culture for so many years, that it presents an interesting marketing challenge. This challenge is to market a beer to younger people who may perceive it as being their "father's beer."
We have seen a lot of good industry books over the past year or so. Here are a few we've enjoyed:
The Sushi Economy
The Cigarette Century
Travels Of A T-shirt In The Global Economy
But also be sure to check out the excerpt: https://800ceoread.com/excerpts/
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.