October 7, 2010

News & Opinion: New inBubbleWrap giveaway: UnMarketing

By: Sally Haldorson @ 2:13 PM – Filed under: Management & Workplace Culture

In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Scott Stratten's new book, UnMarketing, reminds us that marketing is really about communication--true communication with give-and-take, back-and-forth--that compels people to get together on the same page whether that page is matching up the right product to solve a problem or bringing a group together to gain momentum for a good cause. To get better at (un)marketing--yourself, your ideas, your product--reading this breezy but intricately plotted and infinitely helpful book is the place to start. Read more about Scott Stratten's UnMarketing and enter to win a free copy here.

About Sally Haldorson

Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.