January 16, 2006

News & Opinion: Next Sales Training, Use Green Eggs and Ham

By: Dylan Schleicher @ 3:19 PM – Filed under: Big Ideas & New Perspectives

In the weekend edition of the Wall Street Journal, editor Tunku Varadarajan called Green Eggs and Ham "indisputably the finest American children's book". He says what makes it so special is how is seems to capture the American Way.

The second way to interpret the book is as a celebration, albeit a mischievous one, of two particularly American traits: salesmanship and openmindedness. Sam-I-am is the consummate entrepreneur, although clearly, he does not believe in the soft-sell. He is convinced of his product's attractiveness, and the evangelism of his pitch is evident. He wants the Protagonist to "see the light." However annoying one might be tempted to find Sam-I-am, he retains our sympathy for as long as his interlocutor refuses to try his product. How could he know that he doesn't like green eggs and ham? Has he tried them? Why won't he try them? What if we all refused to do things simply because we haven't done them before?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.