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January 16, 2006

News & Opinion: Next Sales Training, Use Green Eggs and Ham

By: 800-CEO-READ @ 3:19 PM – Filed under: Big Ideas & New Perspectives

In the weekend edition of the Wall Street Journal, editor Tunku Varadarajan called Green Eggs and Ham "indisputably the finest American children's book". He says what makes it so special is how is seems to capture the American Way.

The second way to interpret the book is as a celebration, albeit a mischievous one, of two particularly American traits: salesmanship and openmindedness. Sam-I-am is the consummate entrepreneur, although clearly, he does not believe in the soft-sell. He is convinced of his product's attractiveness, and the evangelism of his pitch is evident. He wants the Protagonist to "see the light." However annoying one might be tempted to find Sam-I-am, he retains our sympathy for as long as his interlocutor refuses to try his product. How could he know that he doesn't like green eggs and ham? Has he tried them? Why won't he try them? What if we all refused to do things simply because we haven't done them before?