February 16, 2006
News & Opinion: Number One Reason To Advertise
The Number One reason for any size business to advertise on TV, Radio, or in Print is to motivate your employees.
Advertising is all about how you position your company to the public. What you are really doing is sending a message about what your employees stand for and what the public should expect from them. Advertising at its best should make employees proud to be....employees. If it doesn't it is doomed to failure.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.