February 16, 2006
News & Opinion: Number One Reason To Advertise
The Number One reason for any size business to advertise on TV, Radio, or in Print is to motivate your employees.
Advertising is all about how you position your company to the public. What you are really doing is sending a message about what your employees stand for and what the public should expect from them. Advertising at its best should make employees proud to be....employees. If it doesn't it is doomed to failure.