July 17, 2006
News & Opinion: Oops.
It seems the topic of learning through failure is a common way as of late. "Eureka, We Failed!" was the key title for a recent BusinessWeek issue and a Forbes interview was on "The Science of Flops". Which is where I heard about the book Oops: 20 Life Lessons from the Fiascos That Shaped America.
Some of the featured "failures":
- The Dodge La Femme -- I wish I was around for this one. It sounds like quite an interesting marketing plan with coordinated raincoats and lipstick tubes. That's great.
- Ten-cent Beer Night with the Cleveland Indians baseball team and it ended in a riot.
- Leisure suits
The concluding question and comment are the best:
Forbes: It seems most of the people responsible for the failures in your book escaped the fallout.
Author Kiger: America is a place where you can do something really dumb and have a second act.
Ah. It's great to be an American with second chances.