July 17, 2006
News & Opinion: Oops.
It seems the topic of learning through failure is a common way as of late. "Eureka, We Failed!" was the key title for a recent BusinessWeek issue and a Forbes interview was on "The Science of Flops". Which is where I heard about the book Oops: 20 Life Lessons from the Fiascos That Shaped America.
Some of the featured "failures":
- The Dodge La Femme -- I wish I was around for this one. It sounds like quite an interesting marketing plan with coordinated raincoats and lipstick tubes. That's great.
- Ten-cent Beer Night with the Cleveland Indians baseball team and it ended in a riot.
- Leisure suits
The concluding question and comment are the best:
Forbes: It seems most of the people responsible for the failures in your book escaped the fallout.
Author Kiger: America is a place where you can do something really dumb and have a second act.
Ah. It's great to be an American with second chances.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.