May 6, 2004

News & Opinion: Organic is the new kosher

By: 800-CEO-READ @ 12:01 PM – Filed under: Management & Workplace Culture

and mileage is the new speed...
Kosher meat comes with a free prize. You can't see or taste the difference, but you can tell a story about. A story that makes your grandmother happy.
The interesting thing is that about forty years ago, non-Jews started buying kosher foods in quantity. Millions of dollars a day in extra spending is invested in kosher foods by vegetarians or others who want an extra assurance about what they're eating. The free prize is that little symbol and the way it makes you feel.
Well, organic food is now spreading even faster than kosher ever did. Organic food is in our coffee bars and our energy bars. People who are not environmentalists are buying it. Even though there might not be anything particularly different about the final product, the free prize (that label again) is worth paying extra for.
Don't even get me started on the mileage riff...