May 6, 2004
News & Opinion: Organic is the new kosher
Kosher meat comes with a free prize. You can't see or taste the difference, but you can tell a story about. A story that makes your grandmother happy.
The interesting thing is that about forty years ago, non-Jews started buying kosher foods in quantity. Millions of dollars a day in extra spending is invested in kosher foods by vegetarians or others who want an extra assurance about what they're eating. The free prize is that little symbol and the way it makes you feel.
Well, organic food is now spreading even faster than kosher ever did. Organic food is in our coffee bars and our energy bars. People who are not environmentalists are buying it. Even though there might not be anything particularly different about the final product, the free prize (that label again) is worth paying extra for.
Don't even get me started on the mileage riff...
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.