February 14, 2007

News & Opinion: Our valentine to you...

By: 800-CEO-READ @ 5:56 PM – Filed under: Management & Workplace Culture

Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
You'll hear from:
  1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
    by Annette Simmons
  2. Treasure Hunt: Inside the Mind of the New Customer
    by Michael J. Silverstein
  3. Emotional Design: Why We Love (or Hate) Everyday Things
    by Donald A. Norman
  4. The Experience Economy: Work is Theatre & Every Business is a Stage
    by B. Joseph Pine and James H. Gilmore
  5. The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
    by Robyn Waters
  6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
    by John Zagula
  7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
    by Fred Senn
  8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
    by Greg Stielstra
  9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
    by Katya Andresen