July 30, 2004
News & Opinion: Pachter on Persuasion
- Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything by Ruth Sherman (McGraw-Hill, June 2004)
- Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen (Amacom, June 2004)
- How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time! by Joel Bauer and Mark Levy (Wiley, June 2004)
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.