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July 30, 2004

News & Opinion: Pachter on Persuasion

By: 800-CEO-READ @ 5:57 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

Richard Pachter's review this week was on three books about persuasion: P.S. Fast Company's Readers' Choice for July is 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, and Alden Hayashi (Warner Business, April 2004).