July 30, 2004

News & Opinion: Pachter on Persuasion

By: Dylan Schleicher @ 5:57 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

Richard Pachter's review this week was on three books about persuasion: P.S. Fast Company's Readers' Choice for July is 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, and Alden Hayashi (Warner Business, April 2004).

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.