November 20, 2006
News & Opinion: Peanut Butter Manifesto
Brad Garlinghouse's Peanut Butter Manifesto depicts a unfocused and siloed Yahoo!. The manifesto was the subject of a page one article in the Wall Street Journal on Saturday. Garlinghouse a senior vice president at the company, shows a way out, calling for focused vision, restored accountability, and a radical organization.
I post it here because Tom and I think it is good, focused business writing. Another example that comes directly to mind is Berkshire Hathaway's shareholder letters.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.