June 23, 2009
News & Opinion: Penguin Launches New Online Promotion Tools
Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders. They will be interviewing authors from across the Penguin imprints and featuring a variety of books. Their first episode features retail consultant George Whalin (Retail Superstars), a reading from Small Giants, and TerraCycle CEO Tom Szaky (Revolution in A Bottle). You can find more in the Radio Room.