June 23, 2009

News & Opinion: Penguin Launches New Online Promotion Tools

By: Dylan Schleicher @ 3:15 PM – Filed under: Innovation & Creativity, Publishing Industry

Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles. Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders. They will be interviewing authors from across the Penguin imprints and featuring a variety of books. Their first episode features retail consultant George Whalin (Retail Superstars), a reading from Small Giants, and TerraCycle CEO Tom Szaky (Revolution in A Bottle). You can find more in the Radio Room.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.