July 31, 2006
News & Opinion: Penguin starts blogging
Publishing company Penguin has started a Typepad blog called The Penguin Blog. They are only two entries in, but it will be interesting to see how these media company blogs play out. I think most agree that the typical reader has no idea what publishers they are reading. Will this help readers find their books?
Update: Two quick things...this is Penguin UK doing the blogging and they have been podcasting since October 2005.