July 31, 2006

News & Opinion: Penguin starts blogging

By: Dylan Schleicher @ 9:09 PM – Filed under: Publishing Industry

Publishing company Penguin has started a Typepad blog called The Penguin Blog. They are only two entries in, but it will be interesting to see how these media company blogs play out. I think most agree that the typical reader has no idea what publishers they are reading. Will this help readers find their books?

Update: Two quick things...this is Penguin UK doing the blogging and they have been podcasting since October 2005.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.