February 16, 2006
News & Opinion: People Buy From People
People buy from People - not Companies.
You need a personality to be the "face" of your business. Not just a logo, a slogan, or a picture of your product. All those can help - alot! But having a credible spokesperson can really set you apart from your competitors.
Make sure your spokesperson, if not you or another employee, is exclusive for your use only--or don't hire them. And make sure they love your product or service and are willing to be integrated into all media that you use- brochures, internet, radio, your voice on your phone service, etc.
An effective spokesperson will make consumers notice you and will make that human connection that every company needs to achieve their maximum potential.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.