February 16, 2006
News & Opinion: People Buy From People
People buy from People - not Companies.
You need a personality to be the "face" of your business. Not just a logo, a slogan, or a picture of your product. All those can help - alot! But having a credible spokesperson can really set you apart from your competitors.
Make sure your spokesperson, if not you or another employee, is exclusive for your use only--or don't hire them. And make sure they love your product or service and are willing to be integrated into all media that you use- brochures, internet, radio, your voice on your phone service, etc.
An effective spokesperson will make consumers notice you and will make that human connection that every company needs to achieve their maximum potential.