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June 21, 2006

News & Opinion: Pip Coburn/The Change Function

By: 800-CEO-READ @ 3:40 AM – Filed under: Management & Workplace Culture

This week, I talk with Pip Coburn, author of The Change Function: Why Some Technologies Take Off and Others Crash and Burn.
We talk for 48 minutes about change and how it affects technology adoption. He makes a great case for why some products make it and other don't. We talk about flat panels, bluetooth ear pieces, and Alcoholics Anonymous.

Skip to 37:16 to hear his thoughts on the future of the book.

mp3, 48:53, 33.6MB