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June 21, 2006

News & Opinion: Pip Coburn/The Change Function

By: Dylan Schleicher @ 3:40 AM – Filed under: Management & Workplace Culture

This week, I talk with Pip Coburn, author of The Change Function: Why Some Technologies Take Off and Others Crash and Burn.
We talk for 48 minutes about change and how it affects technology adoption. He makes a great case for why some products make it and other don't. We talk about flat panels, bluetooth ear pieces, and Alcoholics Anonymous.

Skip to 37:16 to hear his thoughts on the future of the book.

mp3, 48:53, 33.6MB


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.