February 11, 2005
News & Opinion: Planning for the Unknown
I got a copy of Talespin in the mail the other day. The book is subtitled "public relations disasters - inside stories & lessons learned". It caught my interest and I took a look at this morning. The book is made up of a hundred or so stories that are two to three page in length. Each starts with the media headline, followed by the background, how the story evolved and ends with a lesson learned. The book also has an A-Z format, but I am not sure you could use it as a way to find what you are looking for. You are not going to find a recommended PR process for your business, but you are going to get some great insight through the lens of a PR pro.
Trevor at Corporate Engagement has also read the book. He has a book review and an interview with the McCusker on his site.