February 11, 2005
News & Opinion: Planning for the Unknown
I got a copy of Talespin in the mail the other day. The book is subtitled "public relations disasters - inside stories & lessons learned". It caught my interest and I took a look at this morning. The book is made up of a hundred or so stories that are two to three page in length. Each starts with the media headline, followed by the background, how the story evolved and ends with a lesson learned. The book also has an A-Z format, but I am not sure you could use it as a way to find what you are looking for. You are not going to find a recommended PR process for your business, but you are going to get some great insight through the lens of a PR pro.
Trevor at Corporate Engagement has also read the book. He has a book review and an interview with the McCusker on his site.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.