August 10, 2007
News & Opinion: Podcasts Start Back Up with Zook
We took some time off this summer from our podcasts.
I am kicking off the fall season early with an interview I have been wanting to do for some time.
I also asked him what books he would recommend to other books. He says there are three different kinds of books he is attracted to:
- The Classics - Chris says there are a handful of books that everyone should read. These are familiar titles: Comptetitive Strategy, Competing for The Future, and Good To Great.
- Business Histories - Chris says there is much to learn from how companies deal with challenges to their business models. He recommends Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble.
- A Step or Two Away - sometimes you can learn alot by getting away from the business category. Chris is currently reading In Spite of The Gods, a wonderful history of India. Another title that Chris thinks fits this is James Gleick's Chaos, which took chaos theory research and showed how it applied to what folks deal with every day.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.