July 23, 2007

News & Opinion: Potter Phenomenon

By: Dylan Schleicher @ 4:50 PM – Filed under: Publishing Industry

We can't ignore the publishing highpoint that took place over the weekend. The release of Harry Potter and the Deathly Hallows on Saturday at 12:01AM generated sales of 8.3 million copies in its initial day on the market. It is a record, one previously held by its immediate predecessor Harry Potter and The Half-Blooded Prince, which sold 6.9 million copies in its first 24 hours.

Using an average discount of 40%, Deathly Hallows generated about $175 million in its opening day, while the top grossing movie this weekend did $34.8 million.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.