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May 23, 2008

News & Opinion: Powerlines Bonus

By: Dylan Schleicher @ 10:00 PM – Filed under: Management & Workplace Culture

Being placed at the crux of an industry as we are means we're sometimes privy to material you may not see elsewhere. Authors sometimes send us reviews and articles to post, for example, and we were able to post "the lost chapter" of Dan Roam's book on ChangeThis. I've just posted something new from Steve Cone, author of Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, over on our excerpts blog. It was finished just after deadline and didn't make it into the book itself, so it's not officially an excerpt, but we thought you'd enjoy it anyway. It doesn't have much to do with business, but oddly enough on Memorial Day weekend, it does have a lot to do with death. More specifically, it is a list of epitaphs and famous last lines. There is even one, from the tomb of the unknown soldier, that fits the purpose of Memorial Day itself.
Unknown U. S. Solder: A reminder that the ultimate sacrifice is the price of enduring freedom.
"Here rests
In honored glory
An American Soldier
Known but to God"

Most of the rest are substantially lighter in spirit.
Here is the link to the post: 800ceoread.com/excerpts/archives/008101.html

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.