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June 3, 2008

News & Opinion: PR Fairy Tales - Inc. magazine article

By: Dylan Schleicher @ 6:53 PM – Filed under: Marketing & Sales, Publishing Industry

In the current issue of Inc. Magazine you'll find a short article on companies using children's books (or similar formats) to pitch their messages. PR Fairy Tales: Pitches Disguised as Children's Books
Entrepreneurs have a habit of describing their companies in David-and-Goliath terms. Now, some are taking cues from Eloise and James and the Giant Peach. A mini trend in the world of public relations has companies replacing their run-of-the-mill press releases with promotional materials that look and feel like children's books.
We occasionally see corporations buying large quantities of children's books for their employees, and recently Roy wrote about the Conservation International and Random House re-release of Dr. Seuss' The Lorax for Earth Day. In which children's books do you find inspiration? Would you consider pitching your employees or clients with this format? "When it unveiled the Windows Home Server, Microsoft (NASDAQ:MSFT) released Mommy, Why Is There a Server in the House?"

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.