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November 10, 2004

News & Opinion: Prahalad in Fortune

By: 800-CEO-READ @ 2:27 PM – Filed under: Innovation & Creativity


We've mentioned C.K. Prahalad's The Fortune at the Bottom of the Pyramid a couple of times. In the Nov. 15th issue of Fortune, he writes the Brainstorm column titled "Why selling to the poor makes for good business." His bullet points are:
  • The poor cannot be Wal-Martized
  • Poor does not mean irresponsible.
  • The poor hunger for technology
  • Selling to the poor can inspire price-performance breakthroughs
  • The low end is a new source of innovation.