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May 6, 2008

News & Opinion: Predictably Irrational

By: Dylan Schleicher @ 3:56 PM – Filed under: Management & Workplace Culture

A book that's seen a lot of press and hit the bestseller lists this year is Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Paul Dunay over at MarketingProfs had a chance to interview Dan. You can listen to that interview here. And follow Dan's blog over here.



About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.