May 6, 2008

News & Opinion: Predictably Irrational

By: 800-CEO-READ @ 3:56 PM – Filed under: Management & Workplace Culture

A book that's seen a lot of press and hit the bestseller lists this year is Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Paul Dunay over at MarketingProfs had a chance to interview Dan. You can listen to that interview here. And follow Dan's blog over here.