June 21, 2004

News & Opinion: Previewing Culting

By: Dylan Schleicher @ 3:02 PM – Filed under: Marketing & Sales

The business title at this week is Culting of Brands by Douglas Atkins. As a reminder, send in an email every morning with excerpt of a book. They spend a week on each title, and every Monday start a new book.
I think it is a great way to preview books. We are looking at doing something similar here at the blog.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.