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June 14, 2006

News & Opinion: Product placement in books

By: Dylan Schleicher @ 2:58 PM – Filed under: Management & Workplace Culture

It's started. Not in business books (yet). But product placement will be seen in a new teen book. The product: CoverGirl Lipslicks.
The publisher, Running Press, isn't being paid for the shout out (3rd article down). I imagine some sort of deal was struck as CoverGirl, a piece of the Proctor and Gamble empire, will be promoting the book on one of their websites.
It'll be interesting to see if product placement will cascade into other book categories. What could it mean for business books? Granted certain books have been approved by or recommended by their subjects so perhaps this isn't much different. Companies have hired authors to write about their organization so this can't be that different. It could simply mean more cross promotion and random mentions of companies in books.
We'll see.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.