June 14, 2006

News & Opinion: Product placement in books

By: 800-CEO-READ @ 2:58 PM – Filed under: Management & Workplace Culture

It's started. Not in business books (yet). But product placement will be seen in a new teen book. The product: CoverGirl Lipslicks.
The publisher, Running Press, isn't being paid for the shout out (3rd article down). I imagine some sort of deal was struck as CoverGirl, a piece of the Proctor and Gamble empire, will be promoting the book on one of their websites.
It'll be interesting to see if product placement will cascade into other book categories. What could it mean for business books? Granted certain books have been approved by or recommended by their subjects so perhaps this isn't much different. Companies have hired authors to write about their organization so this can't be that different. It could simply mean more cross promotion and random mentions of companies in books.
We'll see.