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May 7, 2007

News & Opinion: Publicity and no book.

By: Dylan Schleicher @ 6:01 PM – Filed under: Publishing Industry

Mignon Fogarty, of the popular podcast Grammar Girl, is writing a book due out next year through Henry Holt & Company. Typically in the publishing world, a book precedes the audiobook (or in some cases is released simultaneously).
For Mignon, this wasn't the case. Oprah called, booked her for a show and Mignon and her publisher sped to produce an audiobook before the show aired. After the show, the audiobook quickly rose to the number one spot on iTunes.
As John Sterling, the president and publisher of Henry Holt put it:
“We didn’t break out Champagne because we weren’t selling tens of thousands, but we certainly broke out the sparkling water. We are accustomed to working with product cycles one measures in months, but in this case we were working with a product cycle of days and even hours.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.