February 7, 2006
News & Opinion: "Get Back in the Box"
Usually we speak about stepping out of the box. Douglas Rushkoff's new book, Get Back in the Box says otherwise. I had to laugh when Fast Company reviewed it last December and commented that, "Because Rushkoff, a journalist and consultant, doesn't typically write about business, he isn't afraid to bite into companies. Or perhaps "chew" is the better word." The blog entry explains that the message behind Daniel's book is to "get back to the basics". If you're still curious about it, check it out on today's inBubbleWrap offer.