December 9, 2004

News & Opinion: Quote - Marketing

By: Dylan Schleicher @ 3:49 PM – Filed under: Marketing & Sales

Above all, we wish to avoid having a dissatisifed customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism or service. Sel practical, tested merchandise at reasonable profit, treat your customers, like human beings--and they will always come back. -L. L. Bean
From The 101 Greatest Business Principles of All Time edited by Leslie Pockell with Adrienne Avila

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.