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December 9, 2004

News & Opinion: Quote - Marketing

By: 800-CEO-READ @ 3:49 PM – Filed under: Marketing & Sales

Above all, we wish to avoid having a dissatisifed customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism or service. Sel practical, tested merchandise at reasonable profit, treat your customers, like human beings--and they will always come back. -L. L. Bean
From The 101 Greatest Business Principles of All Time edited by Leslie Pockell with Adrienne Avila