December 9, 2004
@ 3:49 PM
Marketing & Sales
Above all, we wish to avoid having a dissatisifed customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism or service. Sel practical, tested merchandise at reasonable profit, treat your customers, like human beings--and they will always come back.
-L. L. Bean
From The 101 Greatest Business Principles of All Time edited by Leslie Pockell with Adrienne Avila