November 29, 2005
News & Opinion: Quote of the day and a little more.
It starts with a quote from Tom Peters:
If you're not confused, you're not paying attention.
It's interesting because ambiguity is a necessary part of life. A part of life that has led to a man walking on the moon, the personal computer, the latest flu vaccine and much more. I know we (as human beings) would not have come quite as far without the ambiguity which has birthed questions that have led to creation. The FC blog entry further explains the idea that confusion is not necessarily a bad thing.
Other treats for today:
Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists are giving away themselves (literally) for the day. Enter now at inBubbleWrap.
Also this week, we are posting a few excerpts from Married to the Brand on why customers become passionate about certain brands.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.