August 26, 2005

News & Opinion: Raising From the Ashes

By: Dylan Schleicher @ 2:30 PM – Filed under: Marketing & Sales

Author Greg Stielstra contacted me to tell me that Pyromarketing will be published. If you remember, this is the word-of-mouth marketing book that Rick Warren, of Purpose Driven Life fame, objected to. Warren didn't like his book being used as a case study. Stielstra says he got no reason for the change of heart at HarperCollins. Books will be in stores on September 27th.

I got a manuscript for this book back in February and I like it alot. Expect to hear more about it in the next few weeks.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.