August 26, 2005
News & Opinion: Raising From the Ashes
Author Greg Stielstra contacted me to tell me that Pyromarketing will be published. If you remember, this is the word-of-mouth marketing book that Rick Warren, of Purpose Driven Life fame, objected to. Warren didn't like his book being used as a case study. Stielstra says he got no reason for the change of heart at HarperCollins. Books will be in stores on September 27th.
I got a manuscript for this book back in February and I like it alot. Expect to hear more about it in the next few weeks.