June 2, 2008

News & Opinion: Ram Charan and A.G. Lafley take on a $4 million business

By: Dylan Schleicher @ 2:14 PM – Filed under: Management & Workplace Culture

This month Inc. magazine challenged A.G. Lafley, CEO of Procter & Gamble and Ram Charan to apply the lessons from their recent book The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation to a company with $4 million in revenue and 30 employees. Lafley and Charan took on the industry of nonelectronic playthings and came up with a seven-step routine for innovation. And, for your reference, here's Jack's review of The Game-Changer.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.