December 13, 2004
News & Opinion: Re-Imagine Summit - Sunday Morning Session
How do you keep crazies? The only way is with hard work. Go find them. Spend political capital to protect them. Put them in positions beyond their ability.
Hire for attitude. Train for skill.
Tom says Crucial Confrontations by Kerry Patterson, et al is the best business book of 2004.
The One Trillion Dollar Opportunity - Women, boomers, and geezers
Women - this talk was given by Marti Barletta (Marketing to Women)
1 in 4 Households are headed by single female
Women's income is up 63% in the last 20 year, men's income has essentially stayed flat
2003 - In 30% of households, women outearn men
50% of law degrees and 46% Medical degress are earned by women
Women are chief purchasing officer in household:
-53% of investment decisions
-55% of consumer electronics
-66% of computers
-68% of new cars
Women own 40% of businesses and start 70% of new businesses in the last decade
Men prioritize, women maximize
Men analyze, Women synthesize
Men want a good solution, women want the perfect solution
Men are individuals, women consider them a part of peer groups