May 2, 2005
News & Opinion: Read Books
Rule 16 - Read Books A wise man once told me that it is easy to become an expert in almost any topic. He said all you have to do is read five books on any subject and bang, you know it all. In general, it is a pretty good, albeit simple, advice. Great things are written and said every day. The challenge is, first of all, to find them, and then absorb them. Get to a bookstore twice a month and buy a couple of books from hot authors, professors, or business leaders. These books are jammed with idea that you can apply to your life and company. Even if you don't agree with all the messages in a book, the process will at least force you to open you mind to something different. Search for nuggets of gold. If you are wondering what to read, I would focus on anything business oriented that makes it onto the New York Times best-seller list. I like reading things by authors who are running or have run big companies: Jack Welch, the former chairman and CEO of General Electric. To read about someone who has run a big company successfully and with so much competition is just magic: You can learn so much. Most CEOs read a lot of books because they are constantly in search of the next big trend or the next big idea. They didn't make it to the corner office just because of their good looks!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.