June 1, 2004

News & Opinion: Reading for Success

By: 800-CEO-READ @ 1:34 PM – Filed under: Personal Development & Human Behavior

Mark Cuban (owner of the Dallas Mavericks and past owner of posted Part Four of his very popular Success and Motivation series. If you need to get caught up, you can following these links to Part One, almost Part Two, Part Two, and Part Three.
In the most recent installment, he advocates reading and the competitive advantage that it can bring:
...I would continuously search for new ideas. I read every book and magazine I could. Heck, 3 bucks for a magazine, 20 bucks for a book. One good idea that lead to a customer or solution and it paid for itself many times over. Some of the ideas i read were good, some not. In doing all the reading I learned a valuable lesson.
Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didnt want it.
I remember going into customers or talking to people in the industry and tossing out tidbits about software or hardware. Features that worked, bugs in the software. All things I had read. I expected the ongoing response of Oh yeah, I read that too in such-and-such. Thats not what happened. They hadnt read it then, and they havent started reading yet.
Most people wont put in the time to get a knowledge advantage. Sure, there were folks that worked hard at picking up every bit of information that they could, but we were few and far between. To this day, I feel like if I put in enough time consuming all the information available, particularly with the net making it so readily available, I can get an advantage in any technology business. Of course my wife hates that I read more than 3 hours almost every day, but it gives me a level of comfort and confidence in my businesses. AT MicroSolutions it gave me a huge advantage. A guy with little computer background could compete with far more experienced guys just because I put in the time to learn all I could.

We at 800-CEO-READ are all in favor of this philosophy. Our only question is "How can we help?"