November 30, 2004
News & Opinion: Recommended Reading from today's WSJ
In Mondays 11-29-04 WSJ Hector V. Barreto, Administrator of the U.S. Small Business Administration, recommends the following books to help start, fund and expand your small business. Strategic Selling Conceptual Selling Both by Robert E. Miller and Stephen E. Heiman with Tad Tuleja. What They Dont Teach You At Harvard Business School By Mark McCormack Swim With The Sharks Without Being Eaten Alive By Harvey Mackay The Spirit to Serve By J. W. Marriott Jr. and Kathi Ann Brown I think these titles are a good selection but my only issue with the selection is that the list is rather dated. I should come up with a better list and I will some time soon. BTW, my best of 2004 will be listed this week.