April 24, 2006

News & Opinion: Red Rubber Ball's Writing Tips

By: Dylan Schleicher @ 6:01 PM – Filed under: Marketing & Sales

This seems to be the time of the year for annual reports and updating all those marketing brochures. So while you're busy determining what to say and how to appeal to your customers, here are a few tips offered by Matt (the tips were inspired by How the Rules of the Red Rubber Ball Came to Be.
  1. Put your name on it.

    Claiming ownership means you care about what you're saying. It's not just a corporate message, it's what you believe.

  2. Write a story, not copy.

    Stories are interesting and inviting.

  3. Start with an evocative hook.
    Catch readers' attention in the first line.

  4. Overcome writers block by starting with small bits.
    You don't have to sit down and tell the whole story at once. Sometimes the best pieces come in just that -- pieces.

  5. PR starts with you.
    Talk about what you're doing. Spread your message.

  6. Sticky points are sometimes tiny/hidden.
    Sometimes what's big too you is not what other people notice. It truly can be the little things that make a big difference to people.

Check out the tips.
Happy writing!

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.