August 6, 2010

News & Opinion: Refining the Niche

By: Dylan Schleicher @ 5:23 PM – Filed under: Management & Workplace Culture

With all the recent talk about Barnes & Noble considering selling, and theories on the internet about Amazon buying them, interlaced with ongoing discussions about digital vs. physical, it all can make followers of the story a bit dizzy. Both companies have gigantic inventories (of ALL sorts of stuff), and that in itself is something for both of them to deal with.

There's something about the niche, though. Variety is great, but so is clarity and trust, and I'm hoping the mess referred to above ends in an explosion where we see the re-emergence of the mom and pop shop, particularly, a focus on passion: selling what you really love (which then becomes not just selling).

When you're looking for something specific (and even general things around that specificity) the niche can be an absolute blessing. It's what we've been carving, building, gluing and stapling for over 25 years, and will continue to do. Business books are about how people can work better together, and we think that's a pretty cool thing to focus on (who wouldn't?). Thanks for hanging out with us.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.