February 27, 2007
News & Opinion: Refuting some of the classics
This has potential to start a bit of dialogue. There's a recently published book out there refuting some of the big business books such as Good to Great and In Search of Excellence. Phil argues that he has...
...seen so much nonsense—unsupported claims by famous gurus and self-described "thought leaders," sweeping assertions based on poor data, and simplistic stories that claim to be rigorous research. Worse, most people—including many very smart managers, consultants, and journalists— can't tell the difference between good and bad research. The Halo Effect is an attempt to raise the level of discussion in the business world, and to sharpen our skills of critical thinking about management.The discussion is starting over at USA Today, CIO and CFO.