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February 17, 2005

News & Opinion: Reviews of Beyond the Brand

By: 800-CEO-READ @ 1:43 PM – Filed under: Marketing & Sales


I ran across two more people have been talking about Beyond the Brand by John Winsor.

We had John at the 800-CEO-READ blog in November. This link will get you to his first entry and you can page forward through his entries.

That caught Evelyn's attention and she wrote about it a couple of times (here and here).

In the last week, Johnnie Moore penned a piece and Rob at Businesspundit gave the book a thumbs up.