February 17, 2005
News & Opinion: Reviews of Beyond the Brand
I ran across two more people have been talking about Beyond the Brand by John Winsor.
We had John at the 800-CEO-READ blog in November. This link will get you to his first entry and you can page forward through his entries.
That caught Evelyn's attention and she wrote about it a couple of times (here and here).
In the last week, Johnnie Moore penned a piece and Rob at Businesspundit gave the book a thumbs up.