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February 17, 2005

News & Opinion: Reviews of Beyond the Brand

By: Dylan Schleicher @ 1:43 PM – Filed under: Marketing & Sales


I ran across two more people have been talking about Beyond the Brand by John Winsor.

We had John at the 800-CEO-READ blog in November. This link will get you to his first entry and you can page forward through his entries.

That caught Evelyn's attention and she wrote about it a couple of times (here and here).

In the last week, Johnnie Moore penned a piece and Rob at Businesspundit gave the book a thumbs up.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.