July 7, 2004

News & Opinion: Ries with breakfast

By: Dylan Schleicher @ 6:26 PM – Filed under: Management & Workplace Culture

Steve Rubel blogged about the BusinessWire Breakfast on 6/29/04. The topic was integrated marketing. Al Ries was one of the featured speakers. Steve says Al talked about a lot of things from his book The Fall of Advertising and The Rise of PR.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.