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July 7, 2004

News & Opinion: Ries with breakfast

By: 800-CEO-READ @ 6:26 PM – Filed under: Management & Workplace Culture

Steve Rubel blogged about the BusinessWire Breakfast on 6/29/04. The topic was integrated marketing. Al Ries was one of the featured speakers. Steve says Al talked about a lot of things from his book The Fall of Advertising and The Rise of PR.