April 19, 2006
News & Opinion: Saccharine and Bandages
Last week's edition reviewed two business-y books:
- Sweet and Low
Rich Cohen tells the unofficial story of the famous sweetener's inventor--Rich is his disinherited grandson.As he says, "Sweet'N'Low was a dream come true, until the fortune tore the family apart." The Wall Street Journal quipped, "'What Moby-Dick did for whaling, what The Jungle did for meatpacking,' Cohen has done for the saccharine industry." The New York Times said that the book is "'part tragedy, part farce,' and surely will be regarded as 'a small classic of familial triumph, travail, and strife.'" Just check out the comic book-esque cover.
- Apex Hides the Hurt
It's the story of "a marketing consultant [that] ...is best known for rebranding." The consultant is hired to renname the town. According to the Chicago Tribune, the author is a "brilliant guide to our culture" and ventures into whether "names are most effectively used to 'reflect some underlying truth' or as 'vehicles for unlimited reinvention.'"
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.