September 28, 2006
News & Opinion: Sales technologies and tools
Sales is the untamed frontier of the business world; unpredictable, passionate, theatrical, full of eccentric characters, and dangerous to the newcomer. Like the frontier, the destiny of sales is to be explored, settled, and tamed by people using the RIGHT TOOLS AND TECHNOLOGY. But many also will perish on this frontier, because they are unprepared, unnecessarily exposed to the elements, and annihilated by quick-footed and aggressive foes. The real question is: how many bones will lie bleaching in the desert or buried on Boot Hill before the new era finally arrives? And will you be one of those victims?
This quote is so true! Sales people will always fail if they do not have the right technologies and right tools to do their job. Why is it that companies spend millions on recruiting and very little on sales tools and customized sales training? Think about this oneWhat do you spend to keep your web site up to date? Now what do you spend to keep your literature up to date or on other sales tools? Arent they all vital to your organizations success? My advice to everyone is carefully select, customize and integrate your sales methodology, sales process, and sales tools so your sales professionals are totally prepared to compete.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.