September 28, 2006

News & Opinion: Sales technologies and tools

By: 800-CEO-READ @ 4:45 PM – Filed under: Big Ideas & New Perspectives

Tom Siebel once wrote:
Sales is the untamed frontier of the business world; unpredictable, passionate, theatrical, full of eccentric characters, and dangerous to the newcomer. Like the frontier, the destiny of sales is to be explored, settled, and tamed by people using the RIGHT TOOLS AND TECHNOLOGY. But many also will perish on this frontier, because they are unprepared, unnecessarily exposed to the elements, and annihilated by quick-footed and aggressive foes. The real question is: how many bones will lie bleaching in the desert or buried on Boot Hill before the new era finally arrives? And will you be one of those victims?

This quote is so true! Sales people will always fail if they do not have the right technologies and right tools to do their job. Why is it that companies spend millions on recruiting and very little on sales tools and customized sales training? Think about this oneWhat do you spend to keep your web site up to date? Now what do you spend to keep your literature up to date or on other sales tools? Arent they all vital to your organizations success? My advice to everyone is carefully select, customize and integrate your sales methodology, sales process, and sales tools so your sales professionals are totally prepared to compete.