July 22, 2009
News & Opinion: SalesHQ Recommends Their Twenty Favorites
SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.
- Little Red Book of Selling by Jeffrey Gitomer 
- The Game by Neil Strauss
- Presentation Zen by Garr Reynolds
- The Complete Idiot’s Guide to Cold Calling by Keith Rosen
- Sales 2.0 for Dummies by David Thompson with Elaine Marmel
- How to Master the Art of Selling by Tom Hopkins
- Selling the Invisible by Harry Beckwith 
- The Psychology of Selling by Brian Tracy
- Attitude 101 by John C. Maxwell
- Don’t Sweat the Small Stuff by Richard Carlson
- Dog Eat Dog and Vice Versa by Jerry Rossi
- Secrets of Closing the Sale by Zig Zigler
- Secrets of Question Based Selling by Thomas Freese
- The Greatest Salesman in the World by Og Mandino
- Selling to Big Companies by Jill Konrath
- How to Win Friends and Influence People by Dale Carnegie 
- The Art of War by Sun Tzu
- Covert Persuasion by Kevin Hogan
- The Definitive Book of Body Language by Barbara Pease
- Raven by Tim Reiterman
Each book has 50 to 100 words of commentary, so jump over there if you are interested.
I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, "Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?". You can read further about her likes and dislikes.
I like that she pointed me to the list.
1 - This is a book from The 100 Best Business Books of All Time